November 2–3, 2021

Atlanta Convention Center at AmericasMart
Atlanta, Georgia | Online, Everywhere

2021 proves to be 3%’s biggest, most important event ever.

What a difference a decade makes

This year marks The 3% Movement’s 10th Anniversary. In the past decade, we’ve been blessed to build a community that continually inspires, evolves, and expands. The ideas, tenacity and honesty of our supporters, participants, attendees, and sponsors has taught us to sit with our own discomfort—challenging us to truly do the work. And thanks to you, we’re seeing real movement.

Today, 29% of creative directors are women, creative juries are increasingly gender-equal, pay equity and family leave are evolving for the better, and every week new headlines celebrate the women who are stepping into ECD, CCO, CMO, Chief Strategy Officer, and countless other leadership roles. And though we’re ready for the next ten years, we feel it’s fitting to take a moment to celebrate how far we’ve come in that last ten.

A history of changing history

This year’s conference theme is “A Decade of Difference,” two days of reflection on, and celebration of, the progress made by our phenomenal community of changemakers—and the many hard lessons we’ve learned along the way. We’ll look back to September 27, 2012, when 207 people gathered for the very first 3% Conference in San Francisco, sparking a global movement with:

  • 27 global events
  • Super Bowl Tweetups
  • Proprietary research
  • A certification program
  • Culture workshops
  • An accelerator for women of color
  • Daily engagement with our 65,000-strong community

Far from finished

We’ll also take a realistic look at what we still need to do. Our community deserves a better future, and we can’t reach it without recognizing the systems of oppression ingrained in the business of creativity. Those will take longer than ten years to solve.

We’ll explore what we need to keep growing our movement, address intersectional and systemic issues, and keep the momentum and enthusiasm alive. 3% has always been, and will always be, a community-fueled movement. So, together, we’ll plot our course for the decade ahead — ensuring each of us has a voice and a hand in its creation.

Whether you’ve been with us since 2012, or are newly aware of our cause, your voice and presence not only matter, but are necessary. Help us influence the next decade of truly inclusive and progressive creative culture.


This year, 3% is celebrating a decade of difference.